# Tech Executive Strategies > ICF-certified executive coaching for tech industry leaders by Larry Jacobson — 17+ years of leadership experience in tech, including at Amazon, Snap, and IMDb, with deep expertise in executive presence, leadership development, career transitions, and tech behavioral interview coaching. ## About Larry Jacobson Larry Jacobson is an ICF Associate Certified Coach (ACC) and Certified Executive Coach (CEC) with 17+ years in tech leadership, including at Amazon, Snap, and IMDb. He served as an Interview Bar Raiser at Amazon and Snap, has conducted over 1,000 interviews, advised 200+ promotion panels, and secured 25+ promotions for direct reports. He coaches senior leaders, engineering and product managers, and individual contributors stepping into leadership. ## Core Pages - [Home](https://techexecutivestrategies.com/): Larry Jacobson's coaching practice, organised by the outcome you are after — the six coaching pages below all start here. - [About Larry](https://techexecutivestrategies.com/about): Background as a tech leader, Amazon Bar Raiser, ICF-credentialed coach, and the five perspectives he brings to every engagement. - [Ace Your Interviews](https://techexecutivestrategies.com/coaching/interviews): Interview coaching for experienced tech professionals — behavioural and system-design mock interviews, story banks, and executive presence in the room, from a former Interview Bar Raiser at Amazon and Snap. - [Land the Right Next Role](https://techexecutivestrategies.com/coaching/land-your-next-role): Full job-search coaching — deciding what you want next, positioning, résumé and LinkedIn, warm paths into target companies, and the offer conversation. - [Get Promoted](https://techexecutivestrategies.com/coaching/get-promoted): Promotion coaching for senior tech professionals — building the case, the promotion panel, and the feedback that is holding you at your current level. - [Lead at the Next Level](https://techexecutivestrategies.com/coaching/lead-at-the-next-level): Executive and leadership coaching — executive presence, influence without authority, new-role acceleration, and leading high-performing teams through change. - [Tackle a Critical Decision](https://techexecutivestrategies.com/coaching/make-a-critical-decision): Coaching for a decision you keep circling — stay or leave, pivot or push on, step into management or stay technical. - [Navigate a Difficult Situation](https://techexecutivestrategies.com/coaching/navigate-a-difficult-situation): Coaching through a reorg, a difficult stakeholder, a relationship that went sideways, or burnout — getting steady first, then building the strategy. - [Behavioral Interview Course](https://techexecutivestrategies.com/course): Self-paced course on the STAR method, story banks, and tech behavioral interview strategy. - [AI Transformation Roundtable](https://techexecutivestrategies.com/ai-transformation-roundtable): A small, off-the-record peer roundtable Larry convenes for Director+ engineering leaders working through AI-driven organizational change — the AI instance of leading through change. - [Client Testimonials](https://techexecutivestrategies.com/testimonials): Real outcomes from coaching clients across senior tech roles — Sr. Director of Product, CTO, Engineering Manager, and more. - [Blog](https://techexecutivestrategies.com/blog): 36 articles by Larry on leadership, interviewing, career growth, and AI transformation — mirrored from his LinkedIn writing and organized into four categories. - [Blog — Leadership](https://techexecutivestrategies.com/category/leadership): Posts on leading senior tech teams, executive presence, coaching others, and the trust/skill balance at the top. - [Blog — Interviewing & Job Search](https://techexecutivestrategies.com/category/interviewing-and-job-search): Behavioral interviews, the STAR method, story banks, recruiters, networking, and tech job-search tactics. - [Blog — Career Growth](https://techexecutivestrategies.com/category/career-growth): Promotion strategy, raises, career security, life after FAANG, and long-term career planning. - [Blog — AI Transformation](https://techexecutivestrategies.com/category/ai-transformation): Leading engineering teams through AI transformation. - [Contact](https://techexecutivestrategies.com/contact): Book a free discovery call. ## Areas of Expertise - Executive coaching for senior tech leaders (Director, VP, C-level) - Leadership coaching for engineering, product, and tech managers - Career coaching, promotion strategy, and personal brand development - Job search strategy for senior tech professionals — positioning, networking, and the offer conversation - Coaching through career decisions — stay or leave, pivot or push on, moving into or out of management - Coaching through difficult situations at work — reorgs, stakeholder conflict, and burnout - Tech behavioral and leadership interview coaching - Executive presence, influence, and stakeholder alignment - Building and leading high-performing teams - New-role transitions for senior leaders - Leading through AI transformation and organizational change - Convening peer roundtables for engineering leaders navigating AI adoption ## Credentials - ICF Associate Certified Coach (ACC) - Certified Executive Coach (CEC) - Former Amazon Bar Raiser (Amazon, Snap) ## Contact - Website: https://techexecutivestrategies.com - Email: larry@techexecutivestrategies.com - LinkedIn: https://www.linkedin.com/in/4larryj/